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Man holding a pile of blue pills.

January 2020: Average Price of Viagra Is $79.93

Alone among all the erectile dysfunction drugs, both brand-name and generic, Viagra increased in price between mid-2019 and early 2020. However, the price increase was very modest — less than 1 percent.

The average price of Viagra 100 mg in January 2020 was $79.93, a very modest increase of 0.8 percent over its July 2019 price of $79.28, according to Secure Medical’s monthly review of select prescription drug prices.

While Viagra’s price increase was indeed quite small, it stands in contrast to the overall downward price trend of erectile dysfunction drugs from mid-2019 to early 2020.

Other ED Drug Prices Fell

All other ED drugs declined in price during this period. These price decreases ranged from 2.2 percent to 56 percent and included both brand-name and generic ED medications. Not surprisingly, the biggest price drops were among generic ED drugs.

Among the Big Three ED drugs — Viagra, Cialis, and Levitra — only Viagra still has a valid U.S. patent. But not for long. Pfizer, which holds that patent, will lose it in April 2020. That development is likely to open the door to greater generic competition.

What Is Pfizer’s Rationale?

Some have argued that Pfizer has done all it can to squeeze maximum profits out of its iconic little blue pill in the waning days of relative patent protection. This would explain its stubborn resistance to price cuts.

Generally speaking, generic equivalents of brand-name prescription medications don’t come to market until the final applicable patents on the brand-name drugs have expired.

Such was not the case with generic competition for Viagra. Roughly a decade ago, Teva Pharmaceuticals, the world’s biggest manufacturer and marketer of generic drugs challenged some of Pfizer’s remaining U.S. patent on Viagra. The Israeli-headquartered generics giant sought to market a generic equivalent.

Pfizer, Teva Reach Accord

Pfizer vigorously defended its U.S. patents on Viagra but eventually agreed to a compromise agreement with Teva that would allow the latter to begin marketing a generic equivalent on December 11, 2017. That same agreement recognized the validity of Pfizer’s remaining patents and revised the expiration date to April 2020. For the privilege of marketing its generic version of Viagra, Teva agreed to pay a licensing fee to Pfizer until the patents expired.

The expiration of Pfizer’s final U.S. patents on Viagra should open the door to increased generic competition, which might explain the softening in prices of sildenafil citrate, Viagra’s generic equivalent. The average price for sildenafil 100 mg dropped from $33.56 in July 2019 to $22.85 in January 2020, a decline of 31.9 percent.

Pill Splitting Is Popular

Reflecting the popularity of pill splitting, particularly for the Big Three ED drugs that are designed to be taken as needed, all prices quoted here are for 100 mg tablets of Viagra and sildenafil. These pills can be split to yield two 50 mg doses, effectively giving consumers two recommended starting doses for the price of one since the prices of 50 mg and 100 mg tablets are the same.

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Many ED drug users take into consideration the total cost of ownership when shopping for their best deal on these medications. This means that consumers need to tote up all the costs associated with obtaining the medications of their choice. Such related costs might include a visit to the doctor’s office and trips to and from the local pharmacy Those costs should then be added to the price paid for the drug itself.

Many men have found that they can save both time and money by ordering their ED drugs online from eDrugstore.com, a longtime prescription drug service based in Tempe, Arizona. Its complimentary online consultation service can help you get a prescription and save you a trip to the doctor’s office. Shipping is free, and you no longer will have to wait at the pharmacy while your prescription is filled. To learn more, visit eDrugstore’s Erectile Dysfunction page.