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A bold new marketing campaign, spearheaded by the woman who once campaigned tirelessly for its approval, aims to make Addyi, the so-called female Viagra, available to every woman who needs it. As a major step in that direction, the drug is now far more affordable than it was when first introduced in the fall of 2015.
The controversial drug was developed to treat hypoactive sexual desire disorder, the most common form of female sexual dysfunction. From the start, its failure to launch has been variously attributed to strict government marketing restrictions, its high price, and the absence of a coherent marketing strategy.
Cindy Is Back
Cindy Eckert, then known as Cindy Whitehead, was the woman who as head of Sprout Pharmaceuticals almost single-handedly managed to win government approval for Addyi in the summer of 2015. Almost immediately after that victory, Sprout and Whitehead were snatched up by Valeant Pharmaceuticals for a cool $1 billion. From that point on, the drug seemed to go nowhere. And not long after Valeant bought the rights to Addyi, Whitehead exited the scene.
Now, having bought back the right to the drug, Eckert is once again in charge of Addyi. And she’s determined to put the drug in the hands of every woman who needs it. Promising that no woman will pay more than $99 out of pocket for a month’s supply of the drug, she has transformed Addyi.com, the drug’s website, into a telemedicine platform where women can consult with a doctor who can prescribe the drug if appropriate.
Addyi’s nickname of “female Viagra” is a misnomer because the female medication works nothing like the little blue pill. Rather than improving blood flow, Addyi purportedly tweaks brain chemistry to increase a woman’s desire for sex.
If it’s Viagra you’re after, you might want to check out all that eDrugstore.com, a longtime online facilitator, has to offer by paying a visit to its Erectile Dysfunction page.
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