Changes That Need to Happen in the Beauty Industry, Becky Sturm

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Podcast Synopsis:

Becky Sturm, CEO/Founder of StormSister Spatique, an online retailer of Lotions, Potions and Serums for hair, skin, nails & body joins the show. She tells Eric what she would change about the beauty industry,  inexpensive skincare tips for problematic skin and more great information.

Having spent 26 years in all aspects of the salon and spa and boutique business, as well as growing up in her grandmothers’ salon has given Becky Sturm a well-rounded perspective of her industry. Her experience performing haircare, skincare and nailcare service as well as a vast knowledge of salon and spa beauty/grooming products has led to her recent foray into product development. The beauty industry is embroiled in much controversy about product ingredients, self-regulation and improper labeling as to what is considered “natural” and “organic”. These issues are a major concern for Becky and her clientele and she will be addressing them with her own brand that will launch in the spring of 2011.

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