- Part I – Where the Heart Is
- Part II – Going With the Flow
- Part III – Our Friend Viagra
In part 1, we find UK scientists researching the use of certain compounds for treating high blood pressure and angina. Little did they know that what they had on their hands was nothing short of a miracle.
Initial clinical trials of Viagra were conducted under the direction of Pfizer’s Ian Osterloh in Swansea, UK. We can only imagine the looks on the faces of those prim and proper doctors, as the test subjects’ blood flowed not to the heart as hoped, but to another area altogether. Even more alarming would have been the looks on those subjects’ faces as their trousers rose to involuntary salutes to the men who were instrumental in the discovery of the first bona fide treatment for loss of Erection Issue. The second phase of trials showed only mild results in treating angina– and more positive results for erections. For the geeks, Viagra inhibits enzymes that regulate blood flow in the penis, allowing it to quite literally have a party in your pants. And in the interests of accuracy, Viagra does not just give any guy who takes it a champion erection. More on the specifics later.
They don’t call it “The Little Blue Pill” for nothing…because..like..it’s blue…and little…and a pill.
After 21 clinical trials involving 4,500 men confirm Viagra’s safety and effectiveness as an erection issues treatment, Pfizer files a New Drug Application for Viagra (NDA 020895) with the FDA and on March 27, 1998, the agency approved Viagra for treating ED. It was the first time the FDA had approved an oral treatment for ED in the US, much to the chagrin of those poor souls who had previously sought aid via toxic aphrodisiacs and scalpel blades. To them go the sympathies of a relieved generation.
It was only a year later that Viagra hit the shelves. To say it created a bedroom revolution is no exaggeration, nor is it facetious to claim that it saved many relationships. That night, many partied like it was 1999, and indeed it was. Indeed it was.
By 2000, Viagra accounted for 92% of worldwide sales for erection problems medications and annual sales during that period were over $1 billion. Twenty years later, the name Viagra has become such an ingrained term in the public mind that we almost take its existence for granted. This is the new age of virility.
Next: Part III – Our Friend Viagra
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