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Highlights
- Erectile dysfunction (ED) affects nearly 50% of men over 40, but remains heavily stigmatized, preventing men from seeking help.
- The new BBC drama “Men Up” shares the true story of 5 everyday Welsh men who participated in Viagra’s first-ever clinical trials in 1994.
- The volunteers’ experiences provide poignant insights into struggles with masculine identity and the importance of open communication around sexual health.
- While Viagra enabled erections for millions, it did not resolve the root psychological and medical causes of ED. Counseling and health changes play a big role.
- Though Viagra was transformational, it did little to combat enduring stigma around ED. No major celebrity has championed this cause as Davina McCall did for menopause.
- The accounts of “Men Up” participants underscores why we must expand the conversation around men’s sexual health beyond medically treating symptoms alone.
Erectile dysfunction (ED) is a widespread issue that affects nearly half of all men over 40. However, it remains shrouded in stigma, preventing men from seeking help for intimacy struggles. The new BBC drama “Men Up” shares the true story of five Welsh men who participated in the first-ever clinical trials of Viagra in 1994.
Their experiences provide unexpected insights into masculine identity and highlight why open communication around sexual health is so important.
The Reluctant Pioneers of Swansea
In 1994, Dr. David Price recruited five ordinary men from Swansea to participate in a medical trial that would alter the course of history. These unassuming pioneers overcame shame and stigma to test an experimental drug that would eventually become known as Viagra.
Meurig Jenkins: Seeking To Save His Marriage
Meurig Jenkins, a married father of two, faced estrangement from his wife Ffion due to arguments tied to their lackluster love life. Out of work and down on his luck, Meurig hoped restoring physical intimacy could get their relationship back on track and save his family.
Colin White: Battling Performance Anxiety
Divorced pub owner Colin White is a widower who struggled with a crisis of confidence when beginning new relationships. Erectile dysfunction led to worsening performance anxiety and left him uncharacteristically withdrawn.
Tommy Cadogan: Coping With Chronic Illness
Tommy Cadogan’s 20-year marriage ended bitterly after his type 1 diabetes triggered ED. With his health and self-worth unraveling, Tommy hoped the trial would amount to more than a long shot.
Rhys Lancey: Living A Closeted Identity
Rhys Lancey was a gay school teacher who appeared outwardly content but privately hoped the trial would help him to explore his long-suppressed sexuality. Because the trial was not open to homosexual men, he lied on his application, saying that he was married.
Pete Shah: Upholding Cultural Expectations
On the surface, accountant Pete Shah enjoyed an idyllic marriage with his sweetheart Shalini. But he was unable to father a child after two years of marriage, and Pete faced growing pressure from his family to uphold the traditional Indian ideals of virility and masculinity.
The Impact of Viagra’s Rise
In the years following the trials in Wales, Viagra rapidly became one of the most successful and well-known drugs of all time. By enabling millions to overcome ED symptoms, Viagra restored vital intimacy to relationships worldwide. However, the “little blue pill” also attracted controversy.
Unfulfilled Promise
Viagra’s meteoric success convinced many that a “magic pill” could instantly cure ED. But as Dr. Price and his volunteers discovered, no drug can alleviate underlying psychological issues, communication problems, or chronic illnesses that were often causes of sexual dysfunction.
Limitations and Side Effects of Viagra
While Viagra works to enable erections for most men, it also commonly causes side effects like headaches, flushing, and temporary vision changes. More seriously, Viagra does not treat the root cause of ED — often circulatory system complications stemming from health conditions like high blood pressure, cardiovascular disease, and diabetes.
In situations like these, the drug only temporarily masks symptoms.
Leaving Stigma Unaddressed
Viagra may have helped advance treatments for ED, but it did little to combat the prevailing stigma. No celebrity figure has yet championed the cause of male sexual health, as Davina McCall has with her menopause awareness efforts for women.
Openly discussing intimacy struggles or seeking counseling is still hard for men who were taught to prize self-reliance. By upholding dated ideals of virility, mainstream culture continues to discourage men from having vital conversations and getting medical advice.
Owning Our Sexual Health
While much of society still frowns on male vulnerability, the courageous example of the men involved in Viagra’s origins points a way forward. After initially hiding ED struggles to “keep calm and carry on,” Dr. Price’s volunteers learned firsthand why owning sexual health leads to more satisfying relationships and improved well-being.
All five found that letting go of shame and having candid conversations helped to minimize their problems with sex and intimacy.
Beyond the Little Blue Pill
The accounts of Meurig, Colin, Tommy, Rhys, and Pete reveal why medicine only forms part of any true ED solution. Improving lifestyle habits, stress management techniques, couple’s therapy, and counseling also play integral roles in overcoming intimacy roadblocks.
While Viagra is a powerful tool for restoring erections, participants discovered that liberation from sexual shame ultimately demanded vulnerability, honesty, and a willingness to seek help.
Communication Is Everything
The era-defining events chronicled in “Men Up” showcase why communication is the cornerstone of sexual health. When we have the courage to voice our private struggles, we gain deeper intimacy, access to vital medical advice, and improved wellbeing.
However, Viagra remains one of the best ways to deal with the physical effects of erectile dysfunction. Because it’s been around for decades, it’s the most-trusted ED medication, FDA-proven to be safe and effective for most men.
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Disclaimer: This article provides general information about health and related topics but is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.
Anka Grzywacz is a sexologist, reproductive health expert and Certified Sex Coach™. In her online practice she helps busy women and couples solve their intimate problems.