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Men with High-Achieving Wives More Likely to Take Viagra

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Men with successful wives turn to medications like Viagra.
Men with successful wives turn to medications like Viagra.
A new study shows husband with high-achieving wives are more likely to be diagnosed with erectile dysfunction. A Denmark study shows many men with successful wives turn to an oral medication like Viagra to improve performance in the bedroom.

Intimidating Female Breadwinners

The report, highlighted in the Huffington Post, shows men are twice as likely to take Viagra if their wife makes $15,000 a year more than they do. However, the problem still exists even if women make just a few hundred dollars more than their man.

“Even small differences in relative income are associated with large changes in erectile dysfunction medication usage when they shift the marriage from a male to a female breadwinner,” researchers said.

The increased likelihood of erectile dysfunction could be linked to pride, according to the study.

“Male sexual desire is linked to cultural and social factors such as patriarchy, money and social networks, potentially causing men to suffer reduced sexual desire or dysfunction when perceiving their traditional provider role to be usurped,” researchers stated. “Anger and frustration can lead to serious sexual problems such as erectile dysfunction.”

A Changing Family Budget

While male breadwinners still out number female breadwinners in America, there is no question that family budgets are changing as more women contribute financially.

“Evidence suggests that gender roles have changed little over the past 20 years,” the researchers suggested. “If social norms against female breadwinners continue to be strong, increasing female income will produce real costs in marriage, including the anxiety, insomnia and erectile dysfunction identified here.”

Power-couples often take medications to deal with stress related issues, according to the study.
Power couples often take medications to deal with stress related issues, according to the study.

While husband may turn to medication for help in the bedroom, the wives are also turning to prescriptions to ease stress and help them sleep.

The study showcases a shift in social structure that men have grown accustomed to for decades. Researchers predict sexual problems for men will increase as this dynamic continues.

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