Continuing Restrictions on Viagra Advertising

Presidential Candidate Bob Dole
Viagra Politics

Former presidential candidate Bob Dole made headlines as a pitchman for Viagra, and now a decade later a Virginia congressman wants to limit the time when ads for this and similar products can air. Representative James Moran is circulating a bill in the House that proposes banning ads for sexual aids such as Viagra and Levitra from primetime TV between the hours of 6 a.m. and 10 p.m., alleging indecency. Under the bill, the makers of drugs like Viagra and Cialis could face a possible $325,000 fine for violations.

Congress has considered stripping tax benefits from direct-to-consumer advertising in effort to pay for the health care overhaul. But lawmakers concluded that not enough money could be made from this effort, according to president of the Pharmaceutical Researchers and Manufacturers of America, Billy Tauzin.

Those who seek restrictions on advertising also have the first amendment to contend with. Tauzin stated "Such measures never survive due to their possible infringement on freedom of speech

Food and Drug Administration Shuts Down Pfizer’s the’Wild Thing’ Viagra Ad

‘Wild Thing’ Ads Pulled

The US FDA Told Pfizer to Pull the’Wild Thing’ Viagra Ad off the air in Nov 17, 2004. After which the U.S. officials said the ads made unsubstantiated claims about a return of sexual desire.

The Food and Drug Administration, said the ads also failed to mention major side effects and why some patients should not take the impotence drug.

Remember that guy who used to be called ‘Wild Thing?’ " the ads say. "The guy who wanted to spend the entire honeymoon indoors?" Later, blue horns sprout from the frisky man’s head with "He’s back" written on his forehead. The horns morph into the letter "V ".

The FDA said Pfizer implied that the man in the ads had returned to a previous level of sexual desire and activity. The FDA is not aware of substantial evidence or substantial clinical experience demonstrating this benefit for patients who take Viagra. The FDA said Pfizer should immediately cease using the offending ads and any similar promotions.

Give Pfizer A Break, They’d do it for You.
According to The Star-Ledger May 15, 2009, Pfizer wants to give some of its patients a break.

People who have lost their jobs and their health insurance may be able to get medicines, such as Lipitor, Viagra and Celebrex, for free under a program the drugmaker launched yesterday.

We all know people who have been laid off and have lost their health insurance," said Jorge Puente, Pfizer’s regional president of worldwide pharmaceuticals. "We are doing what we can to ensure that recent loss of employment does not preclude people from managing their health.

The drugmaker stands to get something back for its goodwill: Consumers who get their prescriptions refilled for free may be more likely to stick with Pfizer’s medicines once they land a new job and health insurance.

It could also help Pfizer’s image at a time when pharmaceutical companies are clamoring to have a voice in President Obama’s efforts to pass health insurance reforms.

More than 70 medicines will be available through the program.
To be eligible, a person must have lost their job sometime this year and started taking a Pfizer medicine at least three months before losing their job. They must also be without prescription drug benefits and must be able to attest to financial hardship. Prior family income is not a consideration.

Pfizer will accept applications between July 1 and Dec. 31. Applications can be submitted online by going to PfizerHelpfulAnswers.com or by calling 1-866-706-2400.

Consumers who qualify will receive free medicine for up to 12 months or until they have health insurance again.

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