One Challenge for Telemedicine? Getting the Word Out

Getting the word out about availability is necessary for telemedicine to fulfill its potential.
Getting the word out about availability is necessary for telemedicine to fulfill its potential.

More people know about telemedicine today than did a few years ago.

But that doesn’t mean it has become commonplace, despite the many benefits telemedicine offers over traditional office visits. In December of last year, a Harris Poll found that 64% of Americans would be “interested” in participating in telemedicine visits with their doctors. A study of doctors in May of this year found that 57% of them are amenable to meeting with patients via video instead of in person.

Telemedicine brings with it many challenges, including delivery of medical care across state lines (since doctors are licensed in individual states) and how insurers reimburse healthcare providers for telemedicine visits. Another challenge is simply getting the word out about availability. People are enthusiastic about telemedicine – once they know it’s an option.

Younger People More Likely to Know About Telemedicine
As you might guess, younger adults are more informed about telemedicine than are older adults. These “digital natives” who are used to using apps for everything overwhelmingly know that telemedicine exists. But nearly half of adults in the 45 to 64 age group (46%) say they haven’t heard of telemedicine, according to a recent HealthMine survey.

That needs to change, particularly for older adults, who may face transportation or mobility issues when planning healthcare. Fortunately, the technology for telemedicine is becoming common enough that the learning curve for telehealth is not nearly as steep as it was before applications like Skype were widely used. Millennials may come to take telemedicine for granted, but for people who grew up before the internet, it’s a new concept, even though it technically covers long-time practices like one doctor phoning another for advice on a specialty case.

Nearly Three Times as Many People Say They Would Use Telemedicine
Very few people in the HealthMine survey mentioned above said flat out that they wouldn’t use telemedicine. Overall, 16% said they wouldn’t use telemedicine, 39% said they “weren’t sure,” and 45% said they would use telemedicine if it were an option for them. For Millennials, 58% said they would use telemedicine versus 15% who wouldn’t, and for baby boomers in the 55 to 64 age group, only 37% said they would use telemedicine, with 17% saying they wouldn’t.

These numbers are actually quite encouraging, because they don’t show a sharp generation gap between seniors and Millennials when it comes to embracing telemedicine. Educating people is going to be critical to improving adoption of telemedicine, as will new licensing regulations, insurance company reimbursement rules, and state laws defining what telemedicine does and does not include.

Telemedicine Can Be Particularly Helpful to Seniors

Senior citizens currently cannot receive many telemedicine services under Medicare, because Medicare has been very slow and methodical about rolling out new telemedicine services. However, Medicare has been using telemedicine for a long time to help address the health needs of older Americans who live in remote rural areas. But even these visits have to take place under certain conditions for providers to be eligible for Medicare reimbursement.

A couple of Medicare Advantage providers are offering telemedicine options to seniors, and results have been encouraging. Telemedicine is proving ideal for helping older adults receive follow-up care, avoid readmission to the hospital, and not have to miss appointments due to transportation issues. So far, fewer than half a million seniors have access to telemedicine, but Medicare is gradually loosening regulations so that this number is expected to increase in coming years.

University of California at San Diego Works to Promote Telemedicine

The University of California at San Diego School of Medicine is enthusiastic about the future of telemedicine and now offers telemedicine training for healthcare professionals both online and in person. Back in 2007, the school received a grant for $1 million from the California Telemedicine and eHealth Center to create the Southern California Telemedicine Learning Center.

The purpose of the center is to expand training and outreach in telemedicine to community partners. Specifically, the center hopes to bring telemedicine innovation into communities that are underserved, whether urban or rural. Ultimately, the goal is to improve healthcare for vulnerable patient populations including the poor, children, and the elderly.

Nurses will be necessary for the expansion of awareness of telemedicine services.
Nurses will be necessary for the expansion of awareness of telemedicine services.
Nurses in Telemedicine

Nurses and nurse practitioners are expected to play important roles in the expansion of telemedicine. Because nurses have long been on the front lines of patient education, they’re particularly well-suited to getting the word out about telemedicine and reassuring patients of the benefits of telemedicine.

Many states require nurse practitioners to be supervised by a physician, but nurses have been tremendously important in filling healthcare gaps, especially since many areas are experiencing physician shortages. And in some ways, nurses have moved ahead of doctors in terms of being ready for telemedicine. Currently half of the states participate in a nursing license compact that allows nurses licensed in one state to practice in other states – something physicians can’t do as readily.

Getting Word Out to Doctors as Well
Finally, it isn’t just patients who benefit from learning about telemedicine. Doctors need to stay abreast of telemedicine developments as well. Because physicians have so many demands on their time, they may not have time to consider how telemedicine can improve their practices. But telemedicine can be remarkably beneficial to physician practices, even when adopted on a small scale, such as offering electronic prescriptions that are automatically sent to a patient’s pharmacy of choice or allowing patients to schedule appointments online.

Telemedicine visits can save doctors time too. Average office visits take 10 to 15 minutes, but telemedicine visits can be concluded in a much shorter time frame, allowing physicians to see more patients, or to have more time available to spend on patients who have to be seen in person due to more serious concerns. Some telemedicine software packages also include tools like automatic electronic reminders that cut down on patient cancellations and no-shows, which can save practices thousands of dollars per year.

People are learning about telemedicine, but they’re doing so through a rather patchwork collection of information from telemedicine providers, from doctors who have added telemedicine options, and insurers that offer telemedicine visits as an alternative to urgent care visits after hours. Getting the word out about telemedicine and making it routine will require work by legislators on the state and federal levels, changes by insurers so telemedicine is reimbursed, and information campaigns to help people who can benefit most from telemedicine use the technology. is a leading provider of name brand and generic prescription medications. Having delivered medications quickly and securely to over half a million Americans over fifteen years, we understand the need for healthcare delivered at a distance and are committed to making prescription medications more convenient and providing an outstanding customer experience with each order.

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