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Podcast Synopsis:
Jay Schwartz the president of IdeaWork Studios joined the show. He discusses hwo mobile devices and smart phone applications in today’s technology can help individuals stay more fit, informed and healthy.
IdeaWork is a full service interactive design agency with offices in Santa Barbara, Las Vegas and New York. The company delivers award-winning online strategy, interactive campaigns, custom websites and other creative services for health and wellness, hospitality, nightlife, gaming, luxury and entertainment brands nationwide. For more information, please visit www.ideawork.com.
Companies of all sizes understand how crucial it is to have tools that will more effectively sell their products, help them compete in the marketplace, aid in developing brand recognition and communicate their messages. Jay Schwartz and his company IdeaWork Studios offer the best tools that a company can use when they need technical expertise, creative marketing strategies and cutting edge designs.
IdeaWork Studios flourishes in its three locations (Santa Barbara, New York and Las Vegas) with a growing number of national clients including: the Harrah’s Corporation, Bally Technologies, Health Net of California, Avia Spa, UFC Gym, Crunch Fitness, Hard Rock Hotel & Casino, Hooters Casino Hotel Las Vegas, Station Casinos, Inc., Barona Valley Ranch Resort & Casino, MGM Mirage Corporation, Morgans Hotel Group, Peppermill Resort Spa Casino, Planet Hollywood Resort & Casino, Tropicana Resort Las Vegas, Cirque du Soleil and Crunch. Jay Schwartz says, “Our clients come to IdeaWork because they are eager to work with one of the best creative agencies around without any bureaucratic politics. I like to think of our company as the antidote to the big agency experience. We produce superior results on budget and on time.”
With over 17 years of hands-on design experience, Schwartz commits his time and attention to every assignment, so that nothing leaves the building without his approval and involvement. Schwartz is so successful because he makes sure that his intricate work always seems so easy to understand. With a hefty return on their investment, the clients’ successes have prompted other high profile clients to procure Schwartz’s services.
Schwartz founded his studio after becoming somewhat disillusioned by the business side of the fine art world. After graduating from art school, he explored professional opportunities for himself where he could best express his creativity. Working as a designer at other companies gave Schwartz a solid technical foundation and prompted him to open a solo graphic design firm in 1995. Schwartz began his career in design at the University of California, Santa Barbara (UCSB). Receiving his Bachelors degree in Art Studio with an emphasis in Printmaking and Bookmaking/Typography, Schwartz always knew that he would work in the creative world. He furthered his education at the esteemed Pasadena Art Center to take Masters’ classes in computer graphics and design to supplement his undergraduate studies.
In addition to being a graphic designer, fine artist and brand pioneer, Schwartz is also a world-renowned street painter. He regularly participates in festivals throughout the United States including: those in California in San Raphael, San Luis Obispo, San Diego and Bakersfield. Schwartz has traveled as far as Italy to color the sidewalks of Grazie di Curtatone and Florence. When asked what his favorite aspect of street painting is Schwartz replies, “It is the one visual art medium where people can witness its creation.”
Always creating, traveling and discovering new streets around the world on which he may paint, Jay Schwartz splits his time between three of his favorite cities: Santa Barbara, New York and Las Vegas with his wife and three dogs.
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