ED medication sells best in North America, Europe and Asia-Pacific. Why are the drugs so popular in these parts of the world, especially the United States? And what does the future of ED treatments look like?
According to a 2017 study, the top 3 markets for Viagra and other ED medication are:
- North America (especially USA)
- Europe
- Asia Pacific.
Total value of the erectile dysfunction drugs market was approximately $4.82 billion in 2017. The amount included all types of products, including pills, injections and topical medication.
Unhealthy lifestyle linked to popularity of Viagra in North America
North American men are expected to remain the leading consumers of ED drugs in the upcoming years. Sounds logical, after all United States is the birthplace of Viagra. The drug has been available in US pharmacies since 1998.
American patients are well informed about ED. There has been a number of awareness raising and advertising campaigns throughout the years. These efforts have made erectile dysfunction into a conversation topic. Most men are not ashamed to ask their doctor about treatment options.
Sadly, the reason why Viagra and other ED products are so popular in the US is sedentary lifestyle. Bad diet, poor fitness and addictions contributed to a huge increase in lifestyle diseases. Obesity, diabetes and heart problems have been linked to erectile difficulties.
Growing need for ED treatments in aging Europe
Europe, the second-biggest ED medication market in the world, has a lot in common with North America. Its population is aging and men are aware that they have the right to be sexual in the old age.

What’s more, insurance covers ED treatments in many European states and generic drugs are available. This means more people can afford to buy them.
Taboos surrounding ED decline in Asia Pacific
The third biggest market, Asia Pacific, is a different story. Sexual health is not openly discussed. According to studies, only 6% of Chinese men sought effective treatment for ED.
The Asian culture regards erectile dysfunction as a natural part of getting older. Men who suffer from ED tend to find other ways to look masculine. Some drink excessively, others focus completely on work performance.
Asia Pacific region has changed significantly in the past decades. Countries are opening up and taboos surrounding sexuality have dwindled. ED medication sales are expected to rise in the coming years.

The future of ED drugs market
Analysts predict sales of Viagra and other ED medications will soon increase in these parts of the world:
- Middle East
- Africa
- Latin America.
These regions are developing quickly. Despite insufficient access to healthcare in many countries, patient awareness is growing. People have more disposable income they can spend to improve their quality of life.
Online sales on the rise
The online market in ED medication is expected to grow at the highest rate worldwide by 2024. Internet access is becoming more affordable almost everywhere. Buying your pills online from reliable pharmacies is a safe and discreet option.
Technology makes it possible to obtain a Viagra prescription and medical advice from a licensed physician without leaving your home. Browse our selection of ED medication and arrange an online consultation here.

Anka Grzywacz is a sexologist, reproductive health expert and Certified Sex Coach™. In her online practice she helps busy women and couples solve their intimate problems.