What do the women in Viagra commercials have in common?

What do you remember about the women in Viagra commercials for erectile dysfunction (ED)? Sure, they’re all pretty and in good shape, but there are a few other commonalities:

1. Most are in their 40s. It makes sense, as that age fits into Viagra’s demographics.

2. Most have long hair. According to StuffMomNeverToldYou.com, long hair has typically represented fertility, which may have subconsciously carried over to men’s modern-day preferences. There are a few blonds, but most of the Viagra commercials use darker-haired beauties.

3. Most are wearing a blue dress (Viagra’s signature color), lying on their stomach on a bed, propped up on their elbows. The move has been noticed by Ellen Degeneres and Ben Stiller, both of whom created parodies of the ED drug.

Money well spent

There’s a lot of thought—and money—going into Pfizer’s Viagra ads. According to FiercePharma, in 2015, Viagra was the tenth-largest prescription drug advertised, having spent $125 million. Cialis topped the spending for 2015, with $220 million.

The advertising for Viagra has certainly paid off. In 2015, sales brought in $1.3 billion, according to Pfizer’s annual report.

Other Viagra commercials

Not all Viagra commercials have featured women.

Viagra’s “Fishing” commercial featured a man running a commercial fishing boat and bringing in a huge haul. The main message in the voice over is “This the age of knowing what you’re made of.”

Another “Knowing What You’re Made Of” commercial features men doing a variety of “manly” or virile things: fixing a sport car, surfing, running, working on a cattle ranch and sailing a boat. The main message in the voice over is “This is the age of taking action.”

Viagra’s “The Age Where Giving Up Isn’t Who You Are” really brings out the inner caveman in viewers by presenting a man who builds a fire on the beach by creating sparks off a rock after his lighter breaks. In the background, there are two lounge chairs, indicating he’s not alone.