By the looks of things, it will be hard to find Viagra patients among the audience when the new film “Love and Other Drugs” debuts November 24, 2010. Not unless they’re the kind of men who enjoy cheesy love stories, or perhaps if they’re in the doghouse and the significant other picks this “little gem.” In fact, after watching the movie trailer on YouTube, you may want to pass on the DVD too gentlemen. Unless, of course, she’s willing to watch some football with you or maybe provide some other “favors.”
So why are we writing about this movie if it sucks then?
Well, there is a Viagra angle. Jake Gyllenhaal plays a Viagra/pharmaceutical salesman throughout the movie. Plus, co-star Anne Hathaway looks good on analog television, let alone digital or the big screen.
The movie is actually based on a book written by a former Pfizer (manufacturer of Viagra) sales rep, Jamie Reidy. The book was titled “Hard Sell: The Evolution of a Viagra Salesman,” and Reidy was actually fired as a sales training exec by Eli Lilly when the book was published – this according to Jim Edwards at BNET.
The trailer for the movie seems to indicate that viewers will see very little to do with the pharmaceutical industry or related business (maybe we can expect a few cheap shots and doses of reality). Viagra, of course, is a multi-billion-dollar drug for Pfizer. So it’s no surprise that, when Viagra is introduced part way through the movie (1998 in real life), Gyllenhaal is pumped up and ready to hit the streets in order to capitalize on the new “wonder drug.”
The movie contains plenty of emotional distress between Hathaway and the career-driven Gyllenhaal, who turns out to surprise Hathaway with his sincerity in pursuing her. And there’s a whole bunch of sex mixed in there as well (Hathaway has pretty much admitted it is raunchy), with some nudity. Us Weekly stated that Hathaway was quite uncomfortable with some of the scenes, as a matter of fact.
It appears Love and Other Drugs, to be released the day before Thanksgiving, will be one of the most highly anticipated movies of the holiday season. More than 87 percent of those casting votes at RottenTomatoes.com say they are looking forward to seeing the movie. There are less than 400 “no votes.” Better get on the website and make your voice heard guys. Come November, it will be too late en route to the movie theater.
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