{"id":12285,"date":"2016-04-01T16:51:00","date_gmt":"2010-04-01T16:51:00","guid":{"rendered":"http:\/\/www.accessrx.com\/blog\/?p=84"},"modified":"2025-01-08T19:06:15","modified_gmt":"2025-01-08T12:06:15","slug":"how-viagra-levitra-cialis-got-their-names","status":"publish","type":"post","link":"https:\/\/www.edrugstore.com\/blog\/erectile-dysfunction\/how-viagra-levitra-cialis-got-their-names\/","title":{"rendered":"How Viagra, Cialis and Levitra Got Their Names \u2013 and Why It\u2019s So Important"},"content":{"rendered":"

Everyone seems to think Viagra<\/a> has its origins in \u201cVI-tality\u201d and \u201cVI-rility\u201d and \u201cVI-gor.\u201d I always thought it had something to do with Niagara, as in powerful, and as in get the juices flowing. Pfizer probably didn\u2019t take into account “VI” also stands for \u201cVirgin Islands,\u201d which of course directly contradicts their branding.<\/p>\n

I recently read something that Cialis<\/a> comes from the root word \u201cCiel,\u201d which is French and means \u201csky\u201d and \u201cheaven,\u201d so I guess that\u2019s good marketing in principle. But how many people speak French? In any case, I guess the word \u201cceiling\u201d makes sense now. In fact, to \u201cceil\u201d means to \u201coverlay with wood,\u201d according to Dictionary.com. Hmmm.<\/p>\n

As for Levitra<\/a>, that seems pretty straightforward: LEVI-tate, LEV-erage and LEV-er come to mind. And, as a side note, the Lev is a coin and monetary unit of Bulgaria, equal to 100 Stotinki. So don\u2019t say you didn\u2019t learn something today. And don\u2019t tell the Levitra branding director, but LEV also stands for \u201cLow Emission Vehicle,\u201d which isn\u2019t a very appealing concept for men with ED.<\/p>\n

But in all seriousness, how do drugs get their names? It is a complicated answer that is simplified by some web articles I tracked down. I found the \u201cCliff Notes\u201d version of the story, the \u201cMore Information Than I Needed\u201d<\/a> version, and the \u201cDirectly From the Source\u201d<\/a> version, as in the FDA.<\/p>\n

The above articles will help you understand what goes into a drug name, and why it costs companies around $3 million to choose a name and get it approved. In simple terms, it\u2019s a lot of marketing and a lot of red tape. However, the red tape is necessary, as the Center for Drug Evaluation and Research (CDER) received approximately 126,000 reports of medication error from 2000 to 2009, some of which were directly related to the similar sound and appearance of drug name pairs.<\/p>\n

Pharmaceutical manufacturers may like to use uncommon \u201cpower\u201d letters like \u201cX\u201d and \u201cV,\u201d and they may like to be literal with their drug names (Rogaine was originally contrived as Regaine), but the watchdogs reject as much as 50 percent of the names that are proposed.<\/p>\n

If you enjoy the above articles, which are still very pertinent, then you will probably enjoy the following article too. It\u2019s from the U.S. brand leader for Cialis, and it reveals some interesting Cialis marketing and branding strategies<\/a>.<\/p>\n

And if you’re interested in ordering Viagra, Cialis, Levitra, or other prescription ED medications, we invite you to visit eDrugstore.com<\/a> for outstanding customer service, cost-effectiveness, and discretion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone seems to think Viagra has its origins in \u201cVI-tality\u201d and \u201cVI-rility\u201d and \u201cVI-gor.\u201d I always thought it had something to do with Niagara, as in powerful, and as in get the juices flowing. Pfizer probably didn\u2019t take into account “VI” also stands for \u201cVirgin Islands,\u201d which of course directly contradicts their branding. I recently […]<\/p>\n","protected":false},"author":1,"featured_media":23405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_autoblog_aioseo_focus_keyphrase":"","_autoblog_aioseo_title":"","_autoblog_aioseo_description":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-12285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erectile-dysfunction"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t