{"id":10660,"date":"2016-09-03T15:52:51","date_gmt":"2012-09-03T15:52:51","guid":{"rendered":"http:\/\/www.viamedic.com\/blog\/?p=472"},"modified":"2012-09-03T15:52:51","modified_gmt":"2012-09-03T15:52:51","slug":"zippo-evolves-product-line","status":"publish","type":"post","link":"https:\/\/www.edrugstore.com\/blog\/current-health-news\/zippo-evolves-product-line\/","title":{"rendered":"Zippo Evolves Product Line"},"content":{"rendered":"

In the face of an ever-declining smokers market, Zippo has decided to step up its product line. Instead of the traditional metal lighters that everyone is so familiar with, Zippo\u2019s starting a new product line of camping tools and accessories.<\/p>\n

The rationale behind this new direction is that campers also need fire, something Zippo has experience with. There\u2019s also a history of high-quality, durable manufacturing in the line of Zippo lighters, which is part of the reason they\u2019ve been so favored by smokers in the past.<\/p>\n

What Are The New Products?<\/strong>
\nNot only does the new product line include other types of lighters, such as candle lighters,<\/p>\n

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Campers might benefit more from Zippo’s new products than smokers will. (Picture taken by gmmail and posted on Flickr. Downloaded August 31st, 2012.)<\/figcaption><\/figure>\n

but it also has products like small handsaws and hatchets. Zippo has also started producing windproof stoves<\/a>, which allow campers to keep their cooking fires lit much more easily in harsh weather conditions.<\/p>\n

The Zippo hand warmer, for example uses lighter fluid to keep a steady heat going through a small metal frame that warms a pouch.<\/p>\n

Zippo\u2019s Marketing Moves<\/strong>
\nIt\u2019s easy to wonder what kind of marketing move this is for Zippo. The change in direction away from targeting smokers if probably a good one, but as far as camping multi-tools go, they can be hit or miss. Because the new product line hasn\u2019t been fully released, there aren\u2019t any reviews out yet for these new tools.<\/p>\n

If Zippo does the job well, though, they could be making a move to extend their history of corporate success. The company\u2019s been doing business since 1930\u2019s, and has been a cultural icon since then. But culture changes, and it remains to be seen whether they\u2019ll survive the trend of smoking becoming increasingly unfashionable.<\/p>\n

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Zippo lighters have long been known for their countless art designs. (Picture taken by Heidi Schempp Fournier and posted on Flickr. Downloaded August 31st,. 2012.)<\/figcaption><\/figure>\n

Zippo\u2019s Reputation<\/strong>
\nThe company does have a remarkably loyal following, mostly garnered from the many years that they\u2019ve produced excellent lighters. Zippo lighters are known for lighting easily in windy conditions, being durable, ease of use, and having a \u201ccool\u201d factor that has captured them a unique cultural place. In fact, Zippo<\/a>\u2019s recognizable design has led to \u201can unaided awareness factor of 98 percent. That means 98 out of every 100 people surveyed have knowledge of the Zippo name and lighter without being coached in any manner — an astonishing recognition factor.\u201d<\/p>\n

They\u2019re also known for having a lifetime warranty on all their lighters, something that has separated their products from disposable products in the past. It remains to be seen how they\u2019ll extend this warranty to other camping supplies. Hopefully this aspect of Zippo\u2019s legacy will remain intact as they move to a new market niche.
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In the face of an ever-declining smokers market, Zippo has decided to step up its product line. Instead of the traditional metal lighters that everyone is so familiar with, Zippo\u2019s starting a new product line of camping tools and accessories. The rationale behind this new direction is that campers also need fire, something Zippo has […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_autoblog_aioseo_focus_keyphrase":"","_autoblog_aioseo_title":"","_autoblog_aioseo_description":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-10660","post","type-post","status-publish","format-standard","hentry","category-current-health-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t